With the soft launch in place you now have a means to test the marketing effectiveness of your website. The following Steps will fine tuned your marketing and take your online business to higher levels.
Step 21
This is called test and measure. If you have started a PPC campaign, use the facilities in the PPC to check your results, like the number of hits and the number of conversions. Use an Ad Tracker program to check the effective of your sales copy.
Step 22
Improve your website conversion rate using the results of your testing. Drop the less effective headlines, advertising campaigns and keep the winner. Add more split testing.
Step 23
Grow your business by invited joint ventures partners. Use the Internet to search out successful businesses related to yours and invites them as JV partners.
Tools you can use:
- Alexa.com to check the popularity of the websites
- Google.com to check the page rank of the JV partner’s websites.
Step 24
Test and measure again. By the way, you would also do this with an offline business. However, the Internet allows you to do this more efficiently and quickly. The difference can be hours or days vs weeks or months with offline marketing tests.
Step 25
Improve your web site conversion again. You should have more visitors to your website now. So increasing the conversion rate will results in greater sales.
In fact, by now you should have web site that is making sales while you sleep. The remaining steps will outline some advance techniques use by experience Internet marketers to take you business to the next level.
Step 26
Develop more products by:
- Expand horizontally – more products covering a wider range of the market
- Expand Vertically – audio products, video products
Step 27
Create a viral marketing system. For example you can create a PDF file, which you can give away, free and inside is the order links to your audio or video products. A PDF is also much smaller and easier to download, and you can embed click able links in the PDF file.
Day 28
Optimize your website for natural search engine traffic.
Day 29
Look for more online business opportunities.
Day 30
Contact your clients in your mailing list with JV offers and up sell offers.
Hope you enjoyed this trilogy of an online business you can create, working in the comfort of you own home, maybe even on the kitchen table. As you get more involved, you will also discover the many paths and options that you can take to create online wealth.
