Work At Home Singapore

With the soft launch in place you now have a means to test the marketing effectiveness of your website. The following Steps will fine tuned your marketing and take your online business to higher levels.

Step 21
This is called test and measure. If you have started a PPC campaign, use the facilities in the PPC to check your results, like the number of hits and the number of conversions. Use an Ad Tracker program to check the effective of your sales copy.

Step 22
Improve your website conversion rate using the results of your testing. Drop the less effective headlines, advertising campaigns and keep the winner. Add more split testing.

Step 23
Grow your business by invited joint ventures partners. Use the Internet to search out successful businesses related to yours and invites them as JV partners.

Tools you can use:

• Alexa.com to check the popularity of the websites
• Google.com to check the page rank of the JV partner’s websites.

Step 24
Test and measure again. By the way, you would also do this with an offline business. However, the Internet allows you to do this more efficiently and quickly. The difference can be hours or days vs weeks or months with offline marketing tests.

Step 25
Improve your web site conversion again. You should have more visitors to your website now. So increasing the conversion rate will results in greater sales.
In fact, by now you should have web site that is making sales while you sleep. The remaining steps will outline some advance techniques use by experience Internet marketers to take you business to the next level.

Step 26
Develop more products by:

• Expand horizontally – more products covering a wider range of the market
• Expand Vertically – audio products, video products

Step 27
Create a viral marketing system. For example you can create a PDF file, which you can give away, free and inside is the order links to your audio or video products.  A PDF is also much smaller and easier to download, and you can embed click able links in the PDF file.

Day 28
Optimize your website for natural search engine traffic.

Day 29
Look for more online business opportunities.

Day 30
Contact your clients in your mailing list with JV offers and up sell offers.

Hope you enjoyed this trilogy of an online business you can create, working in the comfort of you own home, maybe even on the kitchen table.  As you get more involved, you will also discover the many paths and options that you can take to create online wealth.

With Steps 1 to 10, your online business is taking on shape. As analogy, if this is a physical store or real whole business, you now have created your company name, your product, your office or factory, your business contact information. Next we are putting in the finishing touches for the big opening ceremony, with these Steps.

Step 11
Start building your website. You can use redesign website templates, most come free.
You can build your website using website design software like  XSitePro, Dreamweaver and FrontPage. In fact most web hosting accounts has build in website builder tools. The tools you finally chose depends on the level of refinement in your website and your skills.

Important points to note:

• If you find the website work too technical or too boring, you don’t have to do it all by yourself. You can outsource the work to people for a low cost.
• Most of the website hosting companies also offers that kind of services to their clients
• Although you don’t have to do it all, you need to know enough to tell them exactly what you want done

Step 12
You need to write your sales copy now, which will be a page on your website. Write it like you will be presenting your product to a prospective customer.

There are three ways to get this done:

• Write it yourself
• Use software to guide you.
• Hire someone to write for you

Day 13
Register for some accounts so you can accept payments online. Some resources you can use are:

• Click Bank – If you are selling digital information products
• PayPal.com
• 2CheckOut.com – Which accepts credit card

Day 14
Add your order link to your web site. This will incorporate the payment methods you signed up in Day 13.

Day 15
Get an auto responder, which is a mailing list automation system for you manage contacts and correspondents with your customers.

There are 3 types of auto responders:

• Local Hosted on your own computer
• Server hosted on your own server
• 3 party auto responder services like Aweber and Get Response

Day 16
Arrange a newsletter sequence in your auto responder and add a subscription form to your website

Day 17
You can now engage the help of other online marketers to sell your product for you for a commission. Set up a affiliate management system:

• Sign up for an affiliate management account or use some affiliate management software
• Configure your affiliate programs/links into your website site

Day 18
Upload your product (assuming you are selling a digital information product) to your website and arrange the download links.

Day 19
Upload your website to your server at the web hosting account your sign up for in Step 9.
The software to use is called ftp.  A good ftp software is FileZilla

Day 20
This is opening day of your website or a soft launch. Unlike a real world business you don’t need to put up ads or brochures or engage a marketing company.

You use the power of the Internet in creating you instant-targeted traffic:

• Adwords by Google
• Yahoo Marketing

Congratulations, you have just opened an online store while working from the comfort of your home using just a personal computer and a broadband Internet connection.

Internet marketing seminars have been making their rounds in Singapore since 2005. Many forked out a few thousands dollars just to attend these events. At the events, many attendees invest more money in continuing education, hoping to duplicate the success of the speakers on stage.

Work at home, its seems it the holy grail of financial freedom for these people caught by the Internet bug.

Here is a 30 Steps Online Business plan, which may help to create a passive online income for many. It may be millions of dollars but 2 to 3 thousands Singapore dollars in passive income is not to remote a possibility. These steps can be completed one step a day, one step per hour or one step per week, or one step per month, it is important to not give up. By the way if you want to take one step a year, you are not ready in other areas of your life yet to start this online venture.

Step 1
This is the day after the seminar. Take a good rest, since seminars are 14 hours day event.
You will be overwhelmed with information so it is important you don’t rush.

Step2
Take a deep breath and get ready for the Big Ride.  Say to yourself:
“Yes I am READY. I WILL make it no matter what it takes, I KNOW that I can do EVERYTHING OTHERS are doing!”

Step3
Get familiar with the Term that is commonly used on the Internet.

Step 4
Brainstorm products ideas.  What product could you develops to sell on the Internet?
Some questions to ask:

• What are you doing that could be the basis of your product?
• What are you good at? What is your expertise?
• What are your close family or friends good at?

Step5
Brainstorming for more product ideas.

• What is popular now?
• What do you think will be popular very soon?

The important to know is that you don’t have to develop your product yourself. You can hire people to create the product for you.

Step 6
Do your market research. Explore the potential of the products you intend to develop.

• How many people are searching for topics, which are related to your products?
• How much competition does the market have for the product?
• How many websites are offering free content?
• How many web sites are selling similar products?
• How many web sites are bidding at Pay Per Click Search Engines?

You can use the following online resources for research:

• Google.com
• Overture.com
• Alexa.com
• Inventory.overture.com

Points to note when doing your market research:

• If there are not enough people who are searching for the product that you have in mind, then try to pick a wider topic
• If there is too much competition in the market place, try to narrow down your topic to a smaller niche in that market
• Go back to the previous steps for more products ideas if the potential of the product does not meet your expectations.

By now you should have the product/service determined and you know there is potential market for it for you to make some money.  Congratulations! Let’s make it happen.

Step 7
Develop the product. This will be an information product as information products are always in great demand and usually do not get outdated. An information product can be an eBook, an audio recording, a video recording, a software program or even a password protected website that delivers information and related content.

Remember you can hire someone to develop the product. Look for these people online.

While the product is being developed, lets move one and put everything else in place.

Step 8
Register a domain name. Your domain name can be:

• Your personal name
• Your business name
• The name of your product/service
•  Keywords related to your niche market
• Some words. Phrases (you can even make them up) that are short and sweet

Things to note:
Although it wont make or break your online business, it helps if you find a domain name that is sound and easy to remember so people can come back to your web site by simply memorizing your domain name

• Some words, phrases (even those you make up) that are short and sweet could really be good domain names. Look at Google, Yahoo, Ebay, and Sony…etc.
• I suggest that you have a main domain name as your online protocol while using a separate domain name for each product/service you are going to sell.
• Having a protocol domain name helps with your Google Page Ranking and Alexa Rating and for up selling to visitors who already purchased one of your products.
• Sending targeted visitors to a focused website that only sells ONE product is also important as too many offers will simply confuse the visitors. This is why you need one domain name for each product/service that you sell.

Step 9
Find a hosting company to place your website. Your website is your online shop front. A reliable hosting company is critical to your success. There are many hosting options available. Speak to someone who has already host their web site to learn from their experience.

Step 10
Configure your website, email account, sub domains etc
Once again you don’t need to do this yourself, you can hire someone to do it for you.
If you choose to do it yourself there are many training videos available online to show how to do it. Good web hosting companies usually provides these training videos, usually in the cPanel user interface.

So in 10 steps you already have an online store ready for making money. All these Steps can be completed in the comfort of your home with a broadband connection and a pc or notebook or laptop computer. Work at home in the Internet age is far easier than our early Singaporeans would have envisioned.

Your online journey to success will continue with the remaining 20 steps. Watch out for it in the next post.